Brand kit
Downloadable assets and brand guidelines.
Overview
The YO brand is designed to be bold, clean, and unmistakably modern. This brand kit provides everything partners need to represent YO accurately and respectfully across written, digital, and visual media. YO’s brand personality can be described as:
Reliable
Transparent
Trustworthy
Determined
Sincere
Sleek
Use this guide whenever referencing YO, yoVaults, yoTokens or the broader YO ecosystem in your product, documentation, content, or press materials.
Approved descriptions
YO, short for Yield Optimizer, is the yield engine for the crypto economy. It connects capital to the best yield across 50+ DeFi protocols while balancing risk and reward through its novel risk-adjusted approach. With over 100 integrations and more on the way, YO delivers unmatched diversification while continuously reallocating assets across all of DeFi to maximize yield. With simple yoETH, yoBTC, yoEUR and yoUSD tokens, users get access to the best of DeFi yield in a single deposit. YO isn’t just another vault, it's the only vault you’ll ever need.
Learn more at yo.xyz
Earn the best risk-adjusted yield through the yo___ Vault. YO connects your assets with the top DeFi yield opportunities across lending, staking, market making, bridging, and more. Leveraging Exponential.fi's Risk Ratings and continuous rebalancing, YO smartly balances risk and reward to ensure you’re getting yield that is transparent, verifiable, and sustainable.
Logo Assets
Approved Logo Variants
YO has exactly two official logo versions. No additional variants are permitted.
Neon green background (#D6FF34) + black wordmark
Black background (#2B2C2A) + neon green wordmark
Each yoVault has its own unique logo with one variant only
Download as png:
Round logo
Square logo
Wordmark
yoETH
yoUSD
yoBTC
yoEUR
Download as svg:
Logo Usage Guidelines
Minimum Rules
Use only the two approved background/wordmark combinations.
Maintain original proportions; never stretch, skew, or rotate the logo.
Preserve color accuracy — no alternative neon, tints, or brand recolors.
Use adequate spacing around the logo (½ the height of the wordmark).
DOs
Use the provided assets without modification.
Use logos at high resolution for all partner, press, and product placements.
Place the logo on solid backgrounds only.
DON’Ts
❌ Change colors, apply gradients, or add effects.
❌ Modify the shape, weight, or spacing of the wordmark.
❌ Create AI-generated or “styled” logo variants.
❌ Combine YO with mascots, characters, or fictional elements.
❌ Use YO’s logo to imply endorsements or affiliations that have not been explicitly approved.
Color System
Core Brand Colors
These colors define the YO identity and may not be modified.
YO Neon (Primary)
#D6FF34
Primary Dark
#000000
YO colors are not interchangeable, must never be tinted or brightened, and should always appear as defined.
yoVault Color Assignments
Each vault has a single immutable color used for charts, badges, tags, and documentation:
yoETH
Electric Blue
#2B2C2A
yoUSD
Neon Green
#00FF8B
yoBTC
Ligtning Orange
#FFAF4F
yoEUR
Brussels Blue
#4E6FFF
No gradients, dual-tones, overlays, or recolored variants are allowed.
Typography
Primary Typeface
Space Grotesk
Used for headings, sub-headings, and body text.
Fallbacks
System UI sans-serif (only when necessary, e.g., code environments)
Never substitute with stylistic, serif, or script typefaces.
Usage Notes
Use medium/semibold for titles; regular for paragraphs.
Maintain generous whitespace and a clean hierarchy.
Keep typography factual, readable, and direct — in line with YO’s voice.
Brand Voice & Copy Guidelines
YO communicates with clarity, confidence, and honesty. YO avoids jargon for the sake of jargon, and never oversells risk. YO’s tone of voice should be professional yet approachable.
Tone
Approachable
Bold and concise
Competent
Earnest
Factual
Professional
Example Behaviors
Do: explain mechanisms clearly, even when technical.
Do: use plain, direct language.
Don’t: promise outcomes or imply guaranteed returns.
Don’t: use memes, mascots, or playful personas in official materials.
Allowed vs. Not Allowed Usage
Allowed
Use YO assets exactly as provided.
Reference YO.xyz as a decentralized protocol.
Provide educational descriptions of vaults, strategies, or yield mechanics.
Use YO vault colors in dashboards or reporting.
Embed YO’s official wordmark in integration docs, partner pages, or press mentions.
Not Allowed
❌ Do not imply guaranteed returns, safety, or zero-risk yield.
❌ Do not provide financial advice under the YO brand.
❌ Do not modify or recolor logos or brand colors.
❌ Do not create mascot-based, cartoonish, or AI-generated logo variations.
❌ Do not indicate partnerships, affiliations, or endorsements unless explicitly approved.
❌ Do not combine YO branding with any entity (protocol, company, individual) without approval.
Contact & Approval Process
All requests for:
custom assets
press usage
partnership listings
co-branding
public integrations
must go through the official YO Intake Form and the team inquire about your use-case and project details. Authorizations must be granted by a YO Labs representative.
Sacred Brand Rules (Do Not Break)
The YO neon (#D6FF34) and all vault colors must remain unaltered.
Only the two official logo variants may be used.
No gradients, no recolors, no artistic reinterpretations.
No mascots or characters tied to the brand.
No AI-generated YO visuals that alter the logos, wordmark or colors of the brand.
No third-party affiliations unless explicitly approved through the intake form.
Legal notes
Users of this brand kit acknowledge and agree to:
YO is a decentralized protocol.
Information provided through the API is provided on an "as-is" basis and for educational purposes only, not investment advice.
Using YO materials does not imply investment advice or recommendations.
Any misuse of the brand to suggest “safe,” “guaranteed,” or “risk-free” returns is prohibited.
Logos and colors are protected assets and may not be altered.
YO Labs reserves the right to revoke usage rights for any violation.
The YO Terms of Service, YO branding guidelines. All company, product and service names used in this website are for identification purposes only and do not imply endorsement.
User acknowledge that YO is the sole owner of YO trademarks and promise not to use the site content or YO marks for personal or commercial use.
YO may review use of the branding materials at any time and reserves the right to terminate or modify any use.
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